Trade-off between future travel avoidance and self-protectiveness post-COVID-19: the roles of adventurousness and safety-seeking tendency

Purpose: Underpinned by sensation-seeking theory (SST) and regulatory focus theory (RFT), this paper highlights the crucial role of adventurousness in self-protective behavior and future travel avoidance. Furthermore, this paper investigates safety-seeking tendency as a moderator and travel anxiety post-COVID-19 as a mediator. Design/methodology/approach: Data were gathered from 574 potential visitors to St. Catherine post-COVID-19 and analyzed using Smart-PLS approach. Findings: Adventurousness negatively and significantly affected travel anxiety, while the latter negatively influenced self-protective behavior and positively influenced future travel avoidance. Besides, the findings proved that travel anxiety partially mediated the adventurousness linkage with self-protective behavior and future travel avoidance. Moreover, safety-seeking tendencies dampened travel anxiety's connection with self-protective behavior and future travel avoidance. Practical implications: This paper provides valuable insights into travel research in theory and practice to revive tourist attractions post-COVID-19 in developing countries via an adventure tourism pattern. The study helps figure out how to deal with the pandemic and restore the monument of heavenly religions, St. Catherine—sacred mountain peaks, mosques, churches and many monasteries—in addition to its charming and picturesque nature. Originality/value: The current paper examines a traveler's adventurous nature and post-COVID-19 behavior when visiting St. Catherine and their behaviors related to future avoidance and self-protection. This paper adds the first investigation of travel anxiety and safety-seeking through the lens of SST and RFT theories in the Egyptian tourism context. © 2023, Emerald Publishing Limited.

A Multilevel Modeling Investigation of Hotel Activity Recovery: Scale Development of Workplace Health Measures Post-COVID-19

Underpinned by health belief model and service recovery theory, this paper investigates the role of workplace health measures (WHMs) in hotel activity recovery (i.e. service recovery performance and financial performance). This paper also explores the mediation roles of perceived self-efficacy (PSE), perceived well-being (PWB), and internal service quality (ISQ). Multilevel data was collected from 766 respondents at the individual level and 532 respondents at the organizational level in Egyptian five-star hotels. WarpPLS findings show that WHMs significantly affect PSE and PWB. Moreover, PSE, PWB, and ISQ were partially mediated. Lastly, this paper's theoretical and practical implications in the hotel context are discussed. © 2023 Taylor & Francis Group, LLC.